Grain’s original onboarding took new users through an 8-screen preference quiz before showing a single recipe, and drop-off during onboarding was their biggest growth blocker. I redesigned the flow to show real recipes within the first 15 seconds, moving preference collection into lightweight, optional filters layered on top of browsing rather than a gate in front of it.

I also rebuilt the recipe card component system to work across three contexts, browse grid, saved list, and full recipe view, with a single shared component instead of three separate builds, which cut engineering handoff time significantly.