Grain Kitchen
/
2024
Redesigning a meal planning app’s onboarding to get new users to their first saved recipe in under a minute.

Grain’s original onboarding took new users through an 8-screen preference quiz before showing a single recipe, and drop-off during onboarding was their biggest growth blocker. I redesigned the flow to show real recipes within the first 15 seconds, moving preference collection into lightweight, optional filters layered on top of browsing rather than a gate in front of it.
I also rebuilt the recipe card component system to work across three contexts, browse grid, saved list, and full recipe view, with a single shared component instead of three separate builds, which cut engineering handoff time significantly.
Project goal:
Onboarding completion nearly doubled, from 34% to 68%. Recipes come first, questions later.
Client
Grain Kitchen
Year
2024
Stack
Figma, Galileo AI, Principle
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